OUR MISSIONS IS THE PROTECTION AND ENJOYMENT OF OCEANS, WAVES AND BEACHES THROUGH A POWERFUL ACTIVIST NETWORK.
You can think about that as three concepts. "Protection and enjoyment", we don't want to put a velvet rope around a beach and tell people to keep off. We're surfers, we're beach goers, we're watermen... we enjoy the coasts. We're a user group. Next up is "oceans, waves and beaches." Think coastlines, we're engaged with environmental issues that affect our coastlines. "Powerful activist network" speaks to how we go about this mission. We are a grassroots organization.